Our guest this week is Rebecca Geier, CMO at Monolith AI - a software company that uses machine learning and data science to help engineers improve the product development process. Rebecca has many years of experience in the B2B marketing industry. She co-founded and led a marketing agency for 10 years that focused on marketing to engineers primarily, as well as wrote a book titled “Smart Marketing to Engineers”.
In this episode, we discuss the connection between psychology and marketing, how to market to a highly technical audience, the importance of saying no in order to grow, and how to win your audience's trust.
You can purchase Rebecca’s book here: https://www.amazon.com/Smart-Marketing-Engineers-Rebecca-Geier/dp/B09TYQR44T
It’s Rebecca Geier!
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