Our guest this week is Singapore-based Annabelle Taylor, the head of Asia Pacific marketing, communications, and the digital team at Knight Frank. Directly managing her own team and working closely with local marketing teams across 13 countries, her primary responsibility is to create and deliver marketing strategies and tools that support the attraction, acquisition and retention of clients, and increasingly employees.
In this episode, we focus on the similarities in marketing the recruitment and real estate industries, her approach to lead nurturing for them, the importance of personalising your lead nurturing efforts, and which elements to include in lead nurturing campaigns.
It’s Annabelle Taylor!
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