This week's guest is Kostas Giannoukaris, Huble’s Vice President of Search Consultancy.
Born and raised in Athens, Greece, he’s a graduate of Economic Science from the University of Piraeus and worked at his father's business for a couple of years before moving to the UK to pursue a Master’s Degree in Marketing Analytics from the University of Southampton.
After graduating, he started working at The B2B Marketing Lab as a Digital Marketing Intern in 2014 and has remained with the company through its evolution into Huble after its merger with MPULL in 2020.
In this episode, Kostas and Daryn chat about managing client expectations for SEM, his expectations on paid media spend and activity in 2023, and what the effects of Google Privacy Sandbox will be on tracking via cookies and SEM.
It’s Kostas Giannoukaris!
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