Digital Surfing

Irina Chuchkina: How to steal like an artist

April 27, 2023 Daryn Smith Season 3 Episode 6
Digital Surfing
Irina Chuchkina: How to steal like an artist
Show Notes

This week's guest is Irina Chuchkina, the Chief Marketing Officer at Thunes, a global Fintech building modern payment infrastructure connecting developed and emerging markets.


An enthusiastic and long-term member of the Fintech community, she is a Fintech marketer with approximately 17 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. 


A globe trotter, Irina is currently living in the UK, her 6th country. While living in Singapore, she launched the Singapore Fintech Club, and she has diverted her social addiction to LinkedIn and other professional networks.  


In this episode, Irina and Daryn chat about how the book “Steal Like an Artist” by Austin Kleon helped her elevate her standards through its suggestion of surrounding oneself with good sources of inspiration and intentionally exposing oneself to great things, how some of the best agencies have mastered the art of stealing or being inspired by successful campaigns, and how adding one's personality and value is essential for the principle to be successful.


It’s Irina Chuchkina!



Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith