This week's guest is Ralf Paschen, the CMO at xtype.io, a company that specialises in providing multi-environment visibility, controlled instance synchronisation, zero-touch deployments, accelerated delivery, and enhanced governance for ServiceNow.
Ralf's professional journey started in a data centre and has taken him through various roles, including sales, product marketing, and his current position as CMO. This diverse background has given him a comprehensive understanding of the value of a product, the art of selling it to the market, and effectively marketing it to the right audience with the right message.
In this episode, Daryn and Ralf chat about the importance of generating high-quality leads and shared pipelines, how AI will impact the world of marketing, and evolving & measuring the impact of one's content strategies.
It’s Ralf Paschen!
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