Digital Surfing

Julia Pilkes & Crevan O’Malley: How HubSpot leaders align marketing and sales

November 01, 2023 Daryn Smith Season 3 Episode 15
Digital Surfing
Julia Pilkes & Crevan O’Malley: How HubSpot leaders align marketing and sales
Show Notes

This week’s guests are Julia Pilkes, HubSpot’s Senior Director of Marketing for EMEA, and Crevan O'Malley, the Director of Corporate Sales at HubSpot.


Julia is a seasoned marketing professional based in Amsterdam, Netherlands, where she lives with her two children and her fiancé. With a rich career spanning various roles in marketing, Julia has honed her skills in both corporate and startup environments. She embarked on a new journey at HubSpot three months ago, with the primary responsibility of fostering a collaborative working relationship with the sales team to drive growth.


Crevan is a Dublin-based tech sales veteran who balances his professional life with a love for sports, albeit more as a spectator these days. He shares his life with his wife and their two boys. Despite being a college dropout who once enjoyed a fulfilling stint as a professional barman, he transitioned into the tech sales domain, accruing 24 years of experience thus far. He’s been at HubSpot for the past four years but has extensive experience from startups to big corporations, with a keen focus on CRM.


In this episode, Daryn, Julia and Crevan chat all things sales and marketing alignment, discussing common pain points that arise when the two aren’t aligned, challenges associated with trying to create this alignment, some of the approaches they’ve taken to align their teams, and advice for other leaders that are looking to create more alignment between their sales and marketing teams.


It’s Julia Pilkes and Crevan O'Malley!


Follow Daryn on LinkedIn: https://www.linkedin.com/in/darynsmith