Our guest this week is Alice O’Ferrall, Global Head of Digital Communications at LafargeHolcim, a world leader in sustainable and innovative building solutions, based in Switzerland.
Alice has over 20 years of marketing experience, with posts at Ogilvy and WWF. Until recently, she worked as Global Head of Digital at WWF, leading digital projects across their 90 operating countries.
In this podcast we talk about social media strategies across both B2C and B2B and how to work with agencies in a sustainable way.
It's Alice O'Ferrall!
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