Our guest this week is Graham Deneys who is the Group Strategy Director at Carat, the world’s first media agency.
With a background in publishing and over 10 years in marketing, Graham has a tonne of client-side and agency experience and he is responsible for the development and implementation of integrated and innovative media solutions.
He has worked for key companies such as GQ Magazine and Future plc. He has also been a judge at the 2020 Loerie awards (Media Innovation category) and judge at the 2020 Pitcher Awards (Channel Jury).
In this episode, we discuss the importance of pairing your marketing tactics with a strategy and how to get it right, issues caused by the obsession with return on investment, and the process of measuring and budgeting for marketing through a concept called ESOV.
It's Graham Deneys!
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